2 DAYS | ONLINE or in-house

User & Customer

2 days intensive course around user and customer experience.
As we all know, a positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. This is why it's so important to provide a remarkable experience.
Over the 2 days, students will get a good understanding the importance of user and customer experience and how the customers' react and interact with a business or brand. Learn how businesses should be proactively delighting every customer.
This course is recommended for managers, individuals, team leaders, business stakeholders, who want to understand UX and CX in context.

User & Customer Experience


Module 1 Foundation of UX

An introduction to design thinking, design principles, research and information design

Module 2Importance of CX

Learn customer experience: personalized, relevant, simple, remarkable, memorable, and consistent

Module 3Measure the users

Understand the KPI's, measurement practices, analysis and funnel models


Anatomy of the user satisfaction from user experience, user interface and loyalty perspective
User & Customer experience


We will remember 2020 as a historic year. Brexit uncertainty and Covid-19 generated more issues than we ever imagined and uncertainty required higher quality and more precise work. It has never been more important to be more efficient and effective.

Join our real time, online classroom training where you can learn more about user experience and customer experience in business relation, especially in context with Covid and Brexit.
You will learn how to recognise the users’ and customers’ behaviours and patterns, how to understand their voice, how to deliver personalised, timely, relevant, effortless/simple, seamless, remarkable, memorable and consistent content through the whole business/brand.

Using empathy, ability to recognise and solve users’ problems, ability to complex thinking and simplification of design thinking. We will teach you how to develop this attitude, how to use these unique skills and how you can bring these special and priceless knowledge to the future table.

user & customer

£ 495
  • Online classroom
  • 16 hours / 2 days
  • Guerrilla certification

about the course

Further information

Further information

This training is designed for corporate environments and the course is delivered as a bespoke in-house/online course for closed company groups. We recommend this course for future user experience designers, but it’s also helpful to anybody who is already working in/around development, digital transformation and wants to learn more about user experience design, customer experience, design thinking, 

Also recommended for development team leaders, business stakeholders, who want to understand UX and UI in context. This course is recommended for  for small teams who are interested in UX and UI.

This course is an in-house or live online classroom course, including theory and lots of practical examples from the real world. The learning curve and the content of the course has been designed to help you understand, improve and adapt design thinking and user experience design. 

During the training, students will get basic theoretical lectures from UX and UI, user and research principles, collaboration, communication and organisation skills, stakeholder management, design techniques, wire-framing, prototyping and proactive problem solving attitude and approach to build better products and services.

  • What is user experience? – Functional and experience design and the the design process
  • Technology and complexity and usability – Why UX became a necessity?
  • Understand the users: goals, behaviours, context and mental models
  • Planning a research: Hypothesis and assumptions
  • Research techniques: Qualitative and Quantitative
  • Research analysis: Identifying patterns, creating a persona, scenarios and user journeys
  • Interaction design: concept models, information hierarchy and flow
  • Interfaces and navigation: storyboards and wireframes
  • Prototyping: Prototyping tools, building a prototype
  • Usability and accessibility – Planning and creating test scenarios
  • Practical and real life experiences
This course is 2 full days from 9am – 5pm, an hour lunch break and a few short breaks are included.
There are no formal entry requirements, we welcome all applicants who are interested in this subject.

There is no formal exam, you will get a Guerrilla Academy Certificate which proves that you participated in this training.

Limited number of training
seats are available
Book your place now!


Limited number of training
seats are available
Book your place now!

Some description text for this item


Limited number of training
seats are available
Book your place now!

Some description text for this item


What Our Students Say

“We all really enjoyed this course as got lots of useful advice how to improve our users’ satisfaction, learnt about how to discover and resolve users’s problems and how efficient the design thinking methods to make our mobile app more user friendly.”


Team Leader